This Company Just Took Their Advertising Campaign To A Heartbreaking New Level

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There are plenty of commercials out there that rely on shock value, and this one’s no different.

The folks over at Life Alert decided to ramp up their advertising efforts with a heartbreaking commercial that highlights the dangers of living alone in old age. This brand focuses on cutting down on that level of risk by providing elderly people who still want their independence with wearable devices that they can use to call emergency services.

Their newest advertisement makes the issue hard to ignore.

It’s important that elderly people take precautions to protect themselves if they live alone. The older, wiser people among us deserve their independence, but the ability to reach out for help in times of crisis is key.

Read more: http://www.viralnova.com/life-alert/

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