Dana Loesch skewers DC consultant class and Romney’s digital director


Conservative radio host Dana Loesch isn’t one to pull punches. She hitches up her skirt and fights like a girl every time. Last night she pulled on a pair of killer boots (as she’s known to do) and stomped all over the self-vaunted D.C. consultant class.

“Oh hey! Let’s create this mind-numbingly idiotic software to GOTV that we don’t test out until election day!” #DCconsultantclass

— Dana Loesch (@DLoesch) November 15, 2012

Loesch is referring to Project Orca, the Romney campaign’s proprietary vote-tracking software that flopped massively on election day. Campaign volunteer John Ekdahl called it an “unmitigated disaster.” Loesch is far from alone in blaming arrogant, self-serving consultants and their absurdly super-sized egos.

“Hollywood conservs want to help us w marketing? No thx. We are cooler with our stuffed shirts & non-ironic suspenders.” #DCconsultantclass

— Dana Loesch (@DLoesch) November 15, 2012

Loesch also ripped into Zac Moffat, digital director for the Romney campaign in a hilarious and spot-on rant. Grab a drink (and an AOL diskette coaster) and enjoy.

Next great media idea from the #DCconsultantclass: web pages made with Geocities. “This looks great,” said @zacmoffatt .

— Dana Loesch (@DLoesch) November 15, 2012

The #DCconsultantclass will hook up your GOP campaign with a sweet AOL account for $70 million. cc @zacmoffatt

— Dana Loesch (@DLoesch) November 15, 2012

“Every GOP campaign should have the hot new social media tool, Plurk” said the #DCconsultantclass cc @zacmoffatt

— Dana Loesch (@DLoesch) November 15, 2012

“Are you guys on ICQ?” said the #DCconsultantclass

— Dana Loesch (@DLoesch) November 15, 2012

We wonder if Moffat hears that squeaky little ICQ “uh oh” in his dreams.

“We will redesign your website using Netscape Composer for a cheap $70 million!” said the #DCconsultantclass cc @zacmoffatt

— Dana Loesch (@DLoesch) November 15, 2012

“Hey, have you guys heard of Napster?” said the #DCconsultantclass cc @zacmoffatt

— Dana Loesch (@DLoesch) November 15, 2012

“Every website should have Flash. Loads and loads of Flash,” said the #DCconsultantclass cc @zacmoffatt

— Dana Loesch (@DLoesch) November 15, 2012

Q: Wouldn’t two cans on a string be better than ORCA?” A: “Yeah, but we can’t charge $70m for cans.” #DCconsultantclass cc @zacmoffatt

— Dana Loesch (@DLoesch) November 15, 2012


Seriously don’t wear a hipster bowtie and get up in my grill about the #DCconsultantclass. As a warning: don’t.

— Dana Loesch (@DLoesch) November 15, 2012

There is a subculture of snake oil salesmen in DC who need to have the hot lamps turned on them. #DCconsultantclass

— Dana Loesch (@DLoesch) November 15, 2012

Hot lamps: the new disinfectant.

While avg Americans were traveling on own dime coast to coast saving the country, Little Lord Fauntleroys in DC were fleecing campaigns.

— Dana Loesch (@DLoesch) November 15, 2012

I’d apologize for being harsh but I wouldn’t mean a word of it.

— Dana Loesch (@DLoesch) November 15, 2012

Apologize for nothing, Dana!

I know so many highly-skilled conservs in A&E, marketing, design, who could outpace the left w campaigns. #DCconsultantclass rejects them.

— Dana Loesch (@DLoesch) November 15, 2012

Her righteous rant inspired Twitterers to share their frustrations with the Romney campaign and mock ineffectual, self-absorbed Beltway consultants.

.@dloesch: The only creativity on display by the #DCconsultantclass is in finding new & different ways to fail when they should win. #caring

— Kurt Schlichter (@KurtSchlichter) November 15, 2012

I’m curious as to why so many allies don’t view the #DCconsultantclass as the problem. @dloesch is exactly right. Know who you’re fighting.

— Ben Howe (@BenHowe) November 15, 2012

Can’t say I disagree with @dloesch about her criticism of the #DCconsultantclass. I help raise that money they waste.

— Matthew Hurtt (@matthewhurtt) November 15, 2012

@dloesch “Adobe PageMill will help you build forms online” said the #DCconsultantclass cc @zacmoffatt

— Steve Ice (@steevice) November 15, 2012

@dloesch you hear that modem dialing up? That’s the sound of the future! #DCconsultantclass

— Mays (@jmaysnc) November 15, 2012

@dloesch But not just #DCconsultantclass, but the Romney campaign. Wouldn’t be the first time tech buzzwords wrote checks techs couldnt cash

— Tom Reynolds (@Beregond) November 15, 2012

@dloesch – Sadly, this is typical in the software/web consulting industry as a whole. Y2K to SOX to HIPPA to naive pols.. Cha-ching!

— jfrankcarr (@jfrankcarr) November 15, 2012

@dloesch LOL! I loved Plurk! Until the Navy blocked access, & my then-deployed DH could no longer real-time chat w me from his ship. :)

— Lorraine Yuriar (@thekytikat) November 15, 2012

Auto play music and glittery fonts#DCconsultantclass cc @zacmoffatt

— d (@tehd) November 15, 2012

@dloesch @zacmoffatt“Should we upgrade to Prodigy from CompuServe?…nah!”#DCconsultantclass

— Sgt Bravo (@Sgt_Bravo) November 15, 2012

Perhaps the worst part:

@dloesch The real point about Orca is that even had it worked, it would’ve been a waste of time.

— Ben Domenech (@bdomenech) November 15, 2012

Always a giver, Dana offered up a much-needed palate cleanser after exposing the slimy “subculture of snake oil salesmen in DC.”

To make up for the momentary vitriol, here’s a sneezing baby panda: youtu.be/Gt6Xr7iOGXw

— Dana Loesch (@DLoesch) November 15, 2012

Read more: http://twitchy.com/2012/11/15/thats-gonna-leave-a-mark-dana-loesch-skewers-dc-consultant-class-and-romneys-digital-director/

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